Websites use SSL encryption to protect their customers, ensuring that their personal information remains confidential. Without SSL, online transactions would be susceptible to interception by unauthorized parties. These parties could take that personal information and sell it on the dark web. If hackers are able to intercept messages containing secure data, encryption will render the message illegible. Web browsers will give visual cues, such as a lock icon, trust seal, and/or a green bar to show visitors when their connection is secure and establish trust between your website and it's visitors.
